Coexist | Brand Identity and Guidelines

As the sole designer for this project, I worked closely with Coexist to craft a brand identity that reflects their vision of people-first collaboration. The process began with understanding their values: clarity, connection, and empowerment and translating these into visual elements.

From logo design to typography and color palette selection, every decision was made to ensure the brand feels approachable, modern, and tailored to their audience of small, tight-knit teams.

The final deliverables included a typographic logo emphasizing unity and continuity, a soothing color palette to evoke trust and calm productivity, and a carefully chosen type hierarchy featuring Neulis Sans and Geist.

These elements, combined with comprehensive brand guidelines, provide Coexist with a consistent and memorable visual identity that sets them apart in the competitive tech landscape.